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Eric greenberg, faculty chair, center for management development, rutgers university. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Sean owns many successful online businesses ranging from an international training business through to dozens of mini sites selling di erent products and services online. En complement des concepts traditionnels du marketing, le marketing 2. A framework for analyzing the potential benefits of internet marketing page 158 previous research has identified common problems of e marketing strategies including failure to classify product characteristics, inappropriate channel selection, pricing, and promotion strategies larson 1998.